Architectural Rendering - Predominant Marketing Tool

Architectural Rendering - Predominant Marketing Tool

  • By: Bottom Line Studio
  • Fri Nov 06, 2020
Architectural Rendering - Predominant Marketing Tool

Architecture is often more art than science for designers working with building and non-building structures. They are passionate about their design but pitching for a project can be a different game altogether, selling your designs to developers and client is equally important as the design itself. Many architects may face skeptical clients who are not keen to accept their ideas readily. To make such investors believe and trust in your idea a verbal communication is not very effective, other tools are required to make them visualize the idea. That is exactly when we turn to automated design and product techniques.

Visualize the Structure in real time environment

Investors may worry about the location of the site and how well the design is going to perform in the surroundings. We can combine architectural renderings and Google map to create a visual wherein we can see the structure in a realistic environment and landscape, that will not only help us to experience the design well in advance before actual construction but also we can figure out alteration and additions to the design. 

Selection of material

While we are looking at visualization as marketing tool many might find it even helpful for addition & alterations to their design or look and feel. It might save us the hassle to convince the investor on the choice of material going well with each other while they have something else in mind. A quick comparison of renders with different material choices can make the selection a smooth process.

Detail Enhancement

It’s not surprising architectural details are not given necessary attention in sketches but it is of extreme importance for any structure and also it must be reciprocated in the visualization. With change trend contemporary architecture is keen for detailing which can have variations and sketching or 2D render of all those options can be time consuming or difficult to explain. We don’t face such challenges with 3D visualization the turnaround time is quick and results are accurate, simultaneously building synergy between conceptual design and detail design.

Aerial Visualization

 We have often required reproducing the design in its environment or to show its accessibility from the nearest landmark, in rising competition location and landmarks are considered a USP. While we struggled to highlight this point in primitive methods, we can easily produce a 3D render showing aerial view or a panoramic view of the property with all landmarks and the environment with help of Google Maps.

Tool for Interior Designers

Designing an interior can be tricky as it involves numerous details and accessories, there can be many elements and materials involved furniture, fixtures, furnishing, and lighting. Again for each element there can be more than one option, making it difficult to make up your mind but with 3D rendering, you can easily visualize the final product, compare all elements and make further alterations.

Important for developers

You often meet developers, who value returns from the project more than design, convincing such clients need more effort to establish that the design would sell with their future buyers. In a scenario like this you can use 3D rendering as a handy marketing tool, representing your design in 3D to your prospective buyers will give you a chance to understand exactly are they looking while browsing for the property. You will come across people who partially like the design but need some tailoring in design to suit it among their buyers, these inputs can be incorporated prior to final construction making it suitable for buyers.

Representing your work

In any industry, you create a niche with your work, but in the creative field is more than essential to represent your work before it can become a bench marks especially when you have a completion. It can be challenging to make people believe in your design when you are just starting your career as a designer. Advertising your work to clients is not time consuming with 3D rendering available, putting your design rendered in 3D on your website, social media platforms will give people an insight into your promising designs and will attract prospective buyers. 


We hired Pinki for a couple of high end renders for a large Interior project. She is very responsive and works quickly for very reasonable pricing! As I am a designer myself, I gave a lot of input & feedback for the work as I wanted the renders to come out in a very specific way. So the renders were improving each step! And I did some final photoshopping touches to match the colour scheme I had in mind, as Pinki shared the open psd files of the renders."

Jorien K.

"I asked Pinki to make some fully rendered 3D visualizations for a project that I was working on. She did a great job, very swiftly. Highly recommend!"

Hugo T.

The excellent ability to understand and interpret the project has allowed her to create a fantastic bird's eye view that has been able not only to enhance the Russian district master plan my Milan company, ALBERTO FRANCINI Architecture & Urban Planning, is developing but also able to highlight the character of the existing territory. A strong original 3D render which meets the high level of the international standards. Pinki is very professional and respected the deadline required."

Alberto F. | Architect

"I cooperated with her for a great project in Italy. She was really kind, professional, fast and the result it was amazing. I can only suggest to cooperate with her if you want a great 3d job. It will be a pleasure for me cooperate again in the future. "

Lucio C.

"I really recommend this Company, are very professional and they are doing a very good job. Super happy with them!"

Laura A. | TALLER DESIGN - Founder

"I have used Pinki for renderings on 3 of my projects over the last year. Pinki and her team have provided us with invaluable service and their attention to instruction is commendable. They have speed, quality and excellent service. We engage their services at all stages of design. From conceptualization to final construction - the renderings play a big role in our process. It is a joy to work with Pinki and we look forward to plenty more projects in the future. "

Mark K. | Managing Partner - 2Ki Architects

"We hired Pinki and Bottomline studios to create series of architectural lighting renderings, with our products set in a variety of hospitality, healthcare and retail settings. The renderings turned out very good, while Pinki was very responsive with very fast turnaround times for everything we asked. We will definitely engage them again for future work and can certainly recommend them for others."

Brad K. | VP of Product Development and Innovation at Cima

"Quite happy with the efforts which Pinki and her team put in to deliver renders as per our requirements. We are planning on renovating our house and were keen to explore and visualise all the options, the team produced perfect renders which has helped us to narrow down our choices and also use those renders to explain the builders what is required. Communication was spontaneous and project turnaround was quick. "

Anshu S. | Financial Services

"I have been using Pinki for several projects were she has done 3D renderings for my Interior projects. She is fast and relaible and Im very satisfied with the result of her work. I highly recommend her! "

Sandra K. | Design Head

"It was great experience working with Pinki. I must appreciate the fact that she is very thorough in her work with every minute details precisely highlighted in the render work. On top of it the render quality is simply unbelievable, post completion of work there was merely any difference in the 3D render and final finish achieved, which shows the hard work, sheer dedication and commitment put in her work. She is gem of a person and you can completely rely on her after assigning project. I would like to wish her all the best for future assignments and looking forward to associate with her in future as well. "

Krishna M. | Design Head

Frequently Asked Questions

Contact BottomLine to discuss your requirements, the total count of images or the length of the videos you require, great but not mandatory to fill in a brief form at:

  • Animation Brief
  • Rendering Brief
  • Virtual Reality Brief

And then our expert professionals will guide and advise you in a proficient, and quick manner to evaluate and resolve all the issues that may occur, and develop a budget in a shorter time-span. If you find our proposal interesting then we will be ready to begin.. In order to contact us you can call us @ (+91) 9873063474 or can send us an email at

You can discuss any information and any imagination you have in your mind. It would be great if you have lighting or landscape plans, 3D files & finishes. Even if you have a hand-drawn rough sketch or hand-drawn floor plans that are also good. We are comfortable with everything and have the capability to go beyond the expectations. But the more information we will get by your side the better we will be able to understand.

Trust & Copyright

We mainly work with the virtual modules and all communication related to the specific project takes place online including file exchange, briefing, project management, previews & delivery. All these operations can be easily carried out virtually irrespective of the location. 

We ensure to establish the best communication channel with you online. So without any further second thought you can contact us now!

We at BottomLine Studio strictly follow non-disclosure norms and where necessary we are also ready to sign an agreement of nondisclosure. We take the utmost precautions to guarantee the security of the information or security of the data, or security of the information shared by you.

View All

© 2020 Bottomline Studio. All Rights Reserved.
Send Enquiry